New figures compiled by Tourism South East show that more tourists are coming to the Island and the amount they spend while here has increased. 2018 saw an increase in the total visitor spend over the year – up by 9% to £303 million – which means an average spend per head/per trip of £127.92. Holiday visits to the Isle of Wight also saw an increase of 5% compared to 2017. Although short breaks fell by 2% across the year, holidaymakers spending 5 nights or more saw a significant rise of 19% in 2018.
“Looking at the national picture, the Visit England statistics available at the moment show that the Isle of Wight is doing really well in its competitive set,” said Will Myles, Managing Director of Visit Isle of Wight. “We’ve seen visitor figures increase through the shoulder seasons, certainly in Quarter 1 which was up by 0.2% and in Quarter 4, October, November and December which was up by 9%. These figures are demonstrating that our goal to increase visitors here throughout the year is continuing to succeed.”
