Morrisons customers across Hampshire are now able to add beans from the Island Tea and Coffee Company to their weekly shop. Stores in Portsmouth, Southampton, Waterlooville and Gosport will be stocking the bags of freshly roasted beans. The move to the mainland follows a successful launch in Morrisons stores in Newport and Lake.
“Morrisons have been so pleased with the taste feedback from their customers on our beans,” says Island Tea and Coffee Co.’s Jon Carter. “They sold fantastically off-the-shelves on the Island, consistently to local shoppers as well as gift purchases during the holiday seasons. We are going to be supplying their barista bar this year. Morrisons also liked the fact that we were very engaged as suppliers, doing in-store tasting sessions and attending their head office events.
“Being stocked by Morrisons is a great endorsement for our product which really shows the quality of our coffee. They’re keen to work with us and want to help us grow, which is brilliant. We’re flying the flag for the Island. I want us to be the coffee equivalent of Yorkshire Tea.”
